Every day more than 10,000 tourists and locals line up to buy discounted tickets to Broadway and Off-Broadway shows. A 2008 re-design of Duffy Square (46th and Broadway at 7th Avenue) and the TKTS box office confirmed its status as a New York institution. Since opening in 1973 its visitors have waited for hours, rain or shine, to buy over 55 million discounted tickets.

On December 31, more than 1 million people fill Times Square and over 390 million domestic viewers tune in at home to watch the famous ball descend from atop One Times Square. It’s also the center of a global celebration; watched worldwide by over 1 billion on TV and live streaming.

Since 2005 The Metropolitan Opera has opened its season with an evening of opera in Times Square. 1,500 seats are installed for spectators and thousands more fill the sidewalks and plaza to watch the performance broadcast live on multiple screens.

To celebrate the summer solstice, thousands of participants cover Broadway with their yoga mats and practice a moment of calm in the otherwise energetic Times Square.

Each Valentine’s Day couples come to Times Square for surprise proposals, to renew their vows, or even hold their wedding. Duffy Square (46th and Broadway at 7th Avenue) is host to a giant heart sculpture as a background for it all.

Every five years Times Square hosts an event to commemorate the end of the Second World War and to honor all members of the US armed forces. It has become tradition for visitors to re-create the iconic LIFE Magazine photograph of the jubilant sailor surprising a nurse with a kiss.

Nearly every day of the year there’s a live event or promotion bringing new visitors to Times Square. Live performances, product launches and on-site promotions have made Times Square a must-see for 80% of New York’s annual 53 million visitors.